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Which marketing channel involves the direct sale of agricultural products from the producer to the consumer?
Question

Which marketing channel involves the direct sale of agricultural products from the producer to the consumer?

A.

Producer to Retailer

B.

Producer to Wholesaler

C.

Producer to Exporter

D.

Producer to Consumer

Correct option is D


The marketing channel that involves the direct sale of agricultural products from the producer to the consumer is Producer to Consumer. This direct sale eliminates intermediaries and allows consumers to purchase products directly from the source, which can reduce costs and increase freshness.

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