The Uttar Pradesh Government's 'One District-One Product' scheme aims to encourage in Uttar Pradesh.

Correct option is C

The correct answer is (c) indigenous and specialised products.

The 'One District-One Product' (ODOP) scheme launched by the Uttar Pradesh government aims to promote the traditional and specialized products unique to each district of the state. The scheme focuses on encouraging the production, marketing, and export of these indigenous products to boost the local economy and create employment opportunities.

Key Features of the Scheme:

1. Focus on Unique Products:

• Each district is identified with a product that has historical and cultural significance, such as handicrafts, handlooms, or traditional foods.

2. Skill Development and Support:

• Provides training, infrastructure, and financial assistance to artisans and entrepreneurs involved in the production of these specialized products.

3. Economic Growth:

• Aims to enhance the local economy by increasing production and providing market linkages.

4. Employment Generation:

• Promotes small-scale industries and boosts local craftsmanship, creating job opportunities in rural and semi-urban areas.

Examples of Products under ODOP:

• Varanasi: Banarasi Silk Sarees

• Agra: Leather Goods

• Firozabad: Glassware

• Lucknow: Chikankari (embroidery)

• Kanpur: Leather and Saddlery

• Moradabad: Metal Craft

This initiative aligns with the 'Make in India' program and seeks to promote 'Vocal for Local' by showcasing Uttar Pradesh's rich heritage and unique craftsmanship.

Additional Information:

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​​The One District One Product (ODOP) scheme is an initiative launched by the Government of India, with states like Uttar Pradesh taking a lead in its implementation. The scheme aims to promote indigenous and specialized products from each district, focusing on boosting local economy, creating employment, and preserving the rich cultural heritage of India.

Benefits of the Scheme:

• Preservation of Heritage: Protects and promotes traditional arts and crafts.

• Export Promotion: Increases exports by improving the global visibility of local products.

• Rural Empowerment: Provides economic opportunities to rural artisans and workers.

Sustainable Growth: Encourages environmentally sustainable production practices.