Correct option is C
The correct answer is (c) Twitter
Explanation:
. The #PowerOf18 campaign was launched by Twitter in India.
. It was launched ahead of the 2019 Lok Sabha elections.
. The campaign aimed to encourage first-time voters in the age group of 18–19 years to participate in elections.
. It focused on youth engagement, voter awareness, and democratic participation.
. The campaign used hashtags, prompts, and special emojis to increase visibility and engagement.
Information Booster:
. The campaign was aligned with National Voters’ Day activities observed on 25 January.
. Twitter collaborated with the Election Commission of India for voter awareness initiatives.
. The voting age in India was reduced to 18 years by the 61st Constitutional Amendment Act, 1989.
Additional Knowledge:
Facebook (Option a)
. Facebook has run voter awareness drives, but did not launch the #PowerOf18 campaign.
. It was not the originator of this specific hashtag.
Whatsapp (Option b)
. WhatsApp is primarily a messaging platform.
. It did not launch #PowerOf18 as a formal campaign.
Instagram (Option d)
. Instagram is a photo and video-sharing platform.
. It was not associated with the launch of #PowerOf18.