OYO partnered with the Jammu and Kashmir administration to launch a rural tourism initiative. What this initiative is called?

Correct option is B

OYO partnered with the Government of Jammu and Kashmir to launch a state-wide initiative ‘Crown of Incredible India’, to uplift the lives of local communities.
 Under this, OYO will also partner with the Centre's 'Mission Youth' programme to open homestays across 75 villages to promote entrepreneurship and create self-employment opportunities.
 ‘Incredible India’ is the name of an international tourism campaign maintained by the Government of India since 2002, to promote tourism in India.