Match List-I with List-II

Match the column

List I	List II
A. Buyer’s Mind	I. Members of Social-club
B. Personal Factor	II. Motivation
C. Psychological Factor	III. Life Style
D. Reference Group	IV. Black Box

Choose the correct answer from the options given below:

Correct option is D

1. A. Buyer’s Mind → IV. Black Box:
· The "Buyer’s Mind" is often referred to as a "Black Box" in consumer behavior models. It represents the internal thought processes of a buyer, which are not directly observable but influence purchasing decisions.
2. B. Personal Factor → III. Life Style:
· Personal factors like age, occupation, economic status, and lifestyle significantly impact consumer buying behavior. Lifestyle is a key element of personal factors.
3. C. Psychological Factor → II. Motivation:
· Psychological factors include motivation, perception, learning, beliefs, and attitudes. Motivation, in particular, drives a consumer’s need to fulfill desires and take action.
4. D. Reference Group → I. Members of Social-club:
· A reference group influences a consumer’s behavior and decision-making. Members of social groups, such as clubs, peers, or family, often act as a reference group.
Thus, the correct matches are: A-IV, B-III, C-II, D-I.