Match the column

Match List-I with List-II

List I	List II
A. Personal selling	I. Commercially significant news
B. Advertising	II. Advertising within buses, railway compartments
C. Transit advertising	III. Non-personal communication
D. Publicity	IV. Two way communication

Codes

Correct option is D

The correct match for the given items in List I and List II is:
· Personal selling is a form of two-way communication (IV), as it involves direct interaction between the seller and the buyer.
· Advertising refers to non-personal communication (III) as it involves conveying messages to the masses without direct interaction.
· Transit advertising involves placing ads within buses, railway compartments, etc. (II).
· Publicity refers to commercially significant news (I), as it often involves coverage in media outlets without paid promotion.
Information Booster
· Personal Selling (A-IV): This method relies on direct communication between a salesperson and a prospective buyer. It allows for immediate feedback, customization of the message, and the building of personal relationships. Examples include door-to-door sales and consultations.
· Advertising (B-III): Advertising uses various mass media (like TV, newspapers, or digital platforms) to reach a large audience. It aims to inform, persuade, or remind consumers about products and services. Examples include TV commercials, social media ads, and billboards.
· Transit Advertising (C-II): This form of advertising targets commuters and travelers through posters or displays in public transportation systems. It is effective in urban areas where people rely heavily on public transit.
· Publicity (D-I): Publicity involves gaining media attention through newsworthy events, press releases, or public relations strategies. Unlike advertising, it is not paid for directly and is often perceived as more credible.