In which institution of women entrepreneurship was Jyoti Jeevan Naik associated?

Correct option is A

Jyoti Jeevan Naik was closely associated with Shri Mahila Griha Udyog Lijjat Papad, an organization that has played a significant role in promoting women's entrepreneurship and self-reliance in India.

• Lijjat Papad was founded in 1959 in Mumbai by a small group of women with a vision to create sustainable self-employment opportunities for women through cooperative business models.

• Jyoti Jeevan Naik, as one of the key figures, contributed to expanding the reach and operations of this institution.

• The organization follows a unique cooperative model, ensuring economic independence for thousands of women while maintaining high product quality standards.

• Today, Lijjat Papad is a globally recognized brand, known for its women-led business approach and cooperative structure, benefiting over 45,000 women entrepreneurs.

Her association with Lijjat Papad symbolizes the success of grassroots entrepreneurship, empowering women to achieve financial independence and economic growth.

Information Booster:

• Lijjat Papad is a classic example of a women-driven cooperative business that transformed a small-scale venture into a multi-crore enterprise.

• The organization operates on a cooperative principle, where all members are equal partners, and profits are shared among them.

• It provides a sustainable livelihood for women, enabling them to contribute to their family income while working from home.

• Lijjat Papad has also expanded into other food products, including masalas, chapatis, and bakery items, ensuring diversified revenue streams.

• Recognized as a model of women’s entrepreneurship, it has been honored by various national and international institutions for its contribution to women empowerment and economic self-sufficiency.

Additional Knowledge:

(2) Sahkari Mahila Gram Samittee:

• This is a women’s cooperative society working at the village level to promote self-employment opportunities in rural areas.

• It focuses on agriculture, handicrafts, and small-scale industries, but Jyoti Jeevan Naik was not directly associated with this initiative.

(3) Jivika:

• Jivika is a livelihood promotion program launched by the Bihar government under the Bihar Rural Livelihoods Project (BRLP).

• It works on poverty alleviation and empowering women through microfinance and skill development initiatives.

• While it promotes women's economic participation, Jyoti Jeevan Naik was not linked to this initiative.

(4) Self-Employed Women’s Association (SEWA):

• SEWA is a trade union founded by Ela Bhatt in 1972 to empower self-employed women in India.

• It focuses on organizing women workers, ensuring fair wages, and providing social security benefits.

• While SEWA has significantly contributed to women's entrepreneurship, Jyoti Jeevan Naik was not part of this organization.