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In March 2022, who unveiled a new brand 'VIDA' for its emerging mobility solutions and upcoming electric vehicles?
Question

In March 2022, who unveiled a new brand 'VIDA' for its emerging mobility solutions and upcoming electric vehicles?

A.

Hero Motocorp

B.

Tata Motors

C.

Maruti Suzuki

D.

Hyundai Motors

Correct option is A

The correct answer is (A) .

Correct Answer:A. Hero Motocorp

Explanation:

  • In March 2022, Hero Motocorp unveiled a new brand, VIDA, to focus on its emerging mobility solutions, including the development and launch of electric vehicles (EVs).
  • The initiative marks Hero's entry into the EV market under a dedicated sub-brand.

Key Highlights:

  • VIDA Brand:
    • "VIDA," meaning "life" in Spanish, symbolizes Hero's commitment to sustainability and clean energy.
    • It focuses on next-generation technologies for electric mobility.
  • First Electric Scooter:
    • Under the VIDA brand, Hero introduced its first electric scooter, VIDA V1, in October 2022.
  • Green Initiatives:
    • Hero Motocorp also announced a $100 million global sustainability fund to support environmental initiatives and foster sustainable business practices.

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