Given below are two statements: Assertion (A): Communication must be planned like any other programmes. Reason (R): Following points are taken into consideration for better communication: 1. Know your purpose, 2. Know your audience, 3. Plan your approach, 4. Evaluation.

Correct option is A

Communication needs to be systematically planned because unplanned communication often fails to achieve its intended objectives and impact. Effective communication requires clear purpose, audience analysis, proper approach, and evaluation, which directly supports the need for planning. The listed points in the reason explain how and why communication planning is essential, making the reason a valid explanation of the assertion.
Information booster: Planned communication helps in achieving clarity, consistency, and effectiveness by aligning messages with clearly defined objectives and audiences. Knowing the audience allows communicators to select appropriate methods, language, and media for maximum understanding and acceptance. Planning the approach ensures proper sequencing, timing, and channel selection, which improves message delivery and reception. Evaluation provides feedback on effectiveness, helping in improving future communication programmes and strategies.
Why other options are incorrect: (b) This option is incorrect because the reason clearly explains the assertion by listing planning components. (c) This option is incorrect because the reason is also true and relevant to the assertion. (d) This option is incorrect because both the assertion and the reason are true.