Correct option is A
Farm and home visit involves
direct one-to-one contact between
extension worker and
farmer/farm family. Communication is
personal,
face-to-face, and
problem-oriented in nature. Advice is given based on
individual farmer’s field and home conditions. Hence, it is classified under
individual method of communication.
Information booster:
Extension communication methods are classified into
individual methods,
group methods, and
mass methods. Examples of
individual methods include
farm and home visit,
office call,
personal letter, and
telephone call. Individual methods are
highly effective for attitude and behavior change. They are
time-consuming and costly. They are suitable for
limited number of farmers.
Why other options are incorrect: (b)
Partial method of communication – No recognized category called partial method exists in
extension communication. (c)
Group method of communication – Group methods involve interaction with
many farmers simultaneously, whereas farm and home visit is
strictly one-to-one. (d)
None of these – Incorrect because option
(a) Individual method of communication is the correct classification.