Arrange the following steps in the proper sequence to develop effective marketing communication.

A. Design the communication

B. Select the communication channel

C. Identify the target audience

D. Choose the communication mix

E. Choose the communication objectives

Choose the correct answer from the options given below:

Correct option is D

The proper sequence for developing effective marketing communication is:
1. C. Identify the target audience – Knowing the audience is the first step in communication.
2. E. Choose the communication objectives – After identifying the audience, set clear communication objectives.
3. A. Design the communication – Then design the message to achieve the communication objectives.
4. B. Select the communication channel – Choose the best communication channel to deliver the message effectively.
5. D. Choose the communication mix – Finally, decide on the mix of tools and media to communicate.
Information Booster
1. The sequence starts with identifying the target audience, as understanding who you are communicating with is crucial.
2. Setting communication objectives comes next to ensure the message aligns with goals.
3. Designing the communication involves tailoring the message to resonate with the audience.
4. Choosing the right communication channel ensures the message reaches the audience through the most effective medium.
5. The communication mix involves combining various channels like advertising, public relations, and direct marketing.
Additional Information
· Option a (Incorrect): This sequence places message design before identifying the audience, which is less effective.
· Option b (Incorrect): Selecting communication channels before choosing objectives is not ideal as the objective drives the channel selection.
· Option c (Incorrect): Channel selection should follow designing the communication, not precede it.