Arrange the following adopters of innovations in descending order on the basis of their percentage share of all adopters
A. Innovators
B. Late majority
C. Laggards
D. Early adopters
Choose the correct answer from the options given below:

Correct option is B

The correct answer is: (b), B, A, D, C
A. Late majority
B. Innovators
C. Laggards
D. Early adopters
Information booster:
The Diffusion of Innovation theory, proposed by sociologist Everett Rogers in 1962, describes how new ideas, products, or practices spread and are adopted within a population over time. This theory provides insights into the process by which innovations are communicated, accepted, and ultimately integrated into social systems.
Here's a breakdown of the key concepts:
Innovation: An innovation is any new idea, technology, product, or practice that is perceived as novel by members of a social system. Innovations can range from tangible products like smartphones to intangible concepts like new teaching methods.
Adoption: Adoption refers to the process by which individuals or groups decide to make use of an innovation. It involves the deliberate decision to try, adopt, and incorporate the innovation into one's life or organization.
Diffusion: Diffusion is the spread of an innovation through a social system over time. It involves the communication of the innovation through various channels and the gradual acceptance and adoption by members of the population.
Adopter Categories: Rogers identified five adopter categories based on the timing of adoption relative to the rest of the population:
Innovators: These are the first individuals to adopt an innovation. They are risk-takers, eager to try new ideas, and often serve as opinion leaders within their social networks.
Early Adopters: Early adopters are individuals who adopt an innovation after innovators but before the majority of the population. They are influential and well-connected within their communities.
Early Majority: The early majority represents the largest segment of adopters. They adopt innovations after a significant portion of the population has already done so and tend to be more cautious and deliberate in their decision-making.
Late Majority: The late majority adopts innovations after the average member of the population. They are skeptical of change and often adopt out of necessity rather than enthusiasm.
Laggards: Laggards are the last to adopt an innovation. They are traditionalists who are resistant to change and may only adopt once the innovation has become commonplace or unavoidable.