Correct option is B
Ethnography is the portrayal and of social groups and situations in their real-life contexts. It involves immersive observation and detailed descriptions of people's behavior and cultures.
Information Booster:
1. Ethnography: Qualitative research method focused on studying cultures and communities from an insider’s perspective.
2. Participant Observation: Researchers immerse themselves in the community to observe behaviors and interactions.
3. Field Notes: Detailed notes taken by researchers during their observations.
4. Cultural Context: Understanding the social and cultural settings of the subjects.
5. Thick Description: Detailed, nuanced accounts of social phenomena.
6. Reflexivity: Researchers’ awareness of their impact on the research and its outcomes.
Additional Information:
· Grounded Theory (a): Systematic methodology in the social sciences for constructing theory grounded in data.
· Ethnography (b): Focuses on studying cultures through direct observation.
· Phenomenology (c): Studies individuals’ lived experiences and how they perceive phenomena.
· Case Study (d): In-depth study of a single case or a small number of cases within their real-life context.