Digital Marketing with AI – Live Master Classes (Powered by PrepInsta) | Online Live Classes by Adda 247

• AI‑Driven Marketing Mastery – fundamentals plus AI use‑cases across channels.
• Hands‑On Practice & Capstone – every session contributes to a real project.
• Free & Freemium Tools Only – Lovable, GA4, Search Console, Looker Studio, Microsoft Clarity, Canva, CapCut, Brevo, WhatsApp Business, Google Sheets.
• Comprehensive Skillset – research, website building, SEO, social, paid ads, analytics, email & automation.
• Bilingual Delivery – Bengali & Hindi with English terminology.
• Cultural & Festival Focus – campaigns aligned to local festivals (e.g., Durga Puja).
• Career & Freelance Ready – build a portfolio, ROI narrative and client‑acquisition playbook.
• Beginner‑to‑Pro Journey – from fundamentals to advanced testing and automation.
• Certificate of Completion

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Check the study plan here

• AI‑enabled Digital Marketing Foundations
• Prompt Engineering & AI Tools for Marketers
• Market & Keyword Research
• Competitor & Content Gap Analysis
• Website & Landing‑Page Creation with AI
• GA4, Search Console & Looker Studio Dashboards
• Conversion Rate Optimization & Microsoft Clarity
• On‑Page & Technical SEO; Content Ops & QC
• Creatives & Festival Campaigns (Canva, CapCut)
• Social Media & Community Building (Meta Suite)
• PPC & Performance Marketing Basics
• Conversion Tracking & Creative Testing
• Email & WhatsApp Marketing
• Micro‑Automation & Workflow (n8n/Make)
• Portfolio Building & Capstone Project

Saurabh Banerjee

Designation
Professional Experience (2012 – 2025)

• Digital Marketing Trainer – Kallada Academy (2022 – 2025, Remote)
  Trained 500+ students & professionals in SEO, PPC, Social Media, and Marketing Automation; designed corporate training modules.
• Digital Marketing Trainer – Digiperform (2018 – 2020, Kolkata)
  Conducted digital marketing training programs covering SEO, SEM, PPC, and Social Media.
• Digital Marketing Manager – Eden Group (2018, Kolkata)
  Managed SEO, PPC & Social Media campaigns; improved digital visibility and lead generation.
• Digital Marketing Manager – TechShu.com (2017 – 2018, Kolkata)
  Executed SEM, PPC & performance campaigns to optimize ROI.
• Project Manager – Strategum Eduserve (2015 – 2017, Kolkata)
  Led digital marketing projects with focus on SEM & PPC strategies.
• Team Leader – Branding – Sjain Ventures (2014 – 2015, Raipur)
  Directed integrated branding & performance marketing campaigns.
• Business Analyst – Globussoft (2012 – 2014, Bhilai)
  Supported business analysis and digital strategy execution.

Short bio

• Digital Marketing Operations Specialist & Trainer with 14+ years of experience in SEO, Google Ads, Facebook Ads, Social Media, and Corporate Training.
• Over the years, businesses across industries have been helped to generate leads, scale revenue, and optimize digital presence. As a trainer, more than 500 students and professionals have been mentored, guided to build careers in digital marketing with practical, hands-on learning.
• Expertise lies in SEO, PPC, Social Media Strategy, Marketing Automation, and Training Programs. Custom training modules are also designed for corporates and institutes, ensuring teams stay ahead of the latest trends and tools.

Key Achievements

• Trained and mentored 500+ learners (students & professionals) in SEO, PPC, Social Media, and Digital Marketing.
• Delivered measurable SEO results by boosting a client site from near-invisibility to 7.5K+ impressions within weeks through strategic SEO.
• Designed and delivered corporate training programs for institutes and organizations, covering SEO, Ads, Social Media, and Marketing Automation.
• Curated and shared global SEO job opportunities, helping professionals discover remote roles across USA, UK, EU, and worldwide.
• Created reusable resources such as a Freelance Agreement template to help digital professionals streamline client work.
• Executed successful SEO campaigns across industries, including keyword research, on-page optimization, technical SEO, and off-page link-building.
• Built awareness around SEO trends (AI-first SEO, SEM, Technical SEO, Voice SEO, etc.), educating professionals on the evolving landscape.
• Led digital marketing teams and projects as Manager and Trainer, driving performance growth in SEM, PPC, and branding campaigns.
• Recognized as a thought leader on LinkedIn, consistently sharing insights on SEO, AI, Paid Search, and growth marketing.

Area of expertise
 

• Artificial Intelligence for Marketing – LinkedIn Learning (Sep 2023)
  Focus: AI in marketing, machine learning applications, and innovative tools.
• AI Appreciate Badge – CBSE & Intel (Dec 2022)
  Recognition for AI awareness and application in real-world contexts.
• AI Aware Badge – CBSE & Intel (Dec 2022)
  Credential for foundational AI knowledge and understanding.
• Google Ads Search Certification – Google
• Issued Jul 2024 · Valid until Jul 2025
• Issued Aug 2023 · Expired Aug 2024