IBM-Powered Digital Marketing with AI | Live Master Classes By Adda247 Skills
Starts: 20-Sep-2026
Seats: 500
Timings: 04:00 PM - 06:30 PM
76 HrsOnline Live Classes
24Videos
Valid for 12 MONTH
- In-depth Discussion
In-depth Discussion - Interactive Classes
Interactive Classes - 24*7 Access To Class Recording
24*7 Class Recording - Live Classes And Their Recordings Post Class
Live & Recorded Classes
- Access to Structured Classes in Live & Recorded Form
- Certification from IBM
- 76 Hours of Live Instructor-led Virtual Training
- Designed for Non-Tech / Non-Coding Individuals
Skill Bangla
This Course Includes
76 Hrs Online Live Classes
24 Videos
Overview
- Digital vs performance marketing; funnels & CAC/LTV; bilingual (Bengali) content basics; AI roles, powered by Adda247 Skills
- Prompt engineering for marketers; bilingual prompt patterns; safety & style control.
- Market & keyword research; competitor and content gap analysis; festival & seasonality insights.
- AI website & landing‑page creation with no‑code tools; lead forms and tracking.
- GA4, Search Console & Looker Studio dashboarding; Microsoft Clarity for CRO.
- On‑page & technical SEO; content operations & quality control.
- Creative production via Canva and CapCut; festival campaign sprint.
- Organic and paid social media; PPC fundamentals; conversion tracking & testing.
- Email & WhatsApp marketing; micro‑automation with n8n/Make.
- Portfolio & capstone: build and present a real microbusiness campaign.
Learners will finish with bilingual prompt packs, GA4/Looker dashboards, creative assets, campaign templates and a complete marketing portfolio ready to show employers or clients
60 Hours of Live Instructor-led Virtual Training
This Package Includes
- AI‑Driven Marketing Mastery – fundamentals plus AI use‑cases across channels.
- Hands‑On Practice & Capstone – every session contributes to a real project.
- Free & Freemium Tools Only – Lovable, GA4, Search Console, Looker Studio, Microsoft Clarity, Canva, CapCut, Brevo, WhatsApp Business, Google Sheets.
- Comprehensive Skillset – research, website building, SEO, social, paid ads, analytics, email & automation.
- Bilingual Delivery – Bengali & Hindi with English terminology.
- Cultural & Festival Focus – campaigns aligned to local festivals (e.g., Durga Puja).
- Career & Freelance Ready – build a portfolio, ROI narrative, and client‑acquisition playbook.
- Beginner‑to‑Pro Journey – from fundamentals to advanced testing and automation.
- Certificate of Completion
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Study Plan
Check the study plan here
Subjects Covered
- AI‑enabled Digital Marketing Foundations
- Prompt Engineering & AI Tools for Marketers
- Market & Keyword Research
- Competitor & Content Gap Analysis
- Website & Landing‑Page Creation with AI
- GA4, Search Console & Looker Studio Dashboards
- Conversion Rate Optimization & Microsoft Clarity
- On‑Page & Technical SEO; Content Ops & QC
- Creatives & Festival Campaigns (Canva, CapCut)
- Social Media & Community Building (Meta Suite)
- PPC & Performance Marketing Basics
- Conversion Tracking & Creative Testing
- Email & WhatsApp Marketing
- Micro‑Automation & Workflow (n8n/Make)
- Portfolio Building & Capstone Project
About the Faculty
Tathagata Banerjee
Designation : Digital Marketing Manager
Short Bio:Performance marketer and growth strategist with experience across Dentsu, Deloitte, and Cognizant, specializing in scaling full-funnel media campaigns and using data-backed storytelling to deliver measurable revenue.
Key Achievements :
•Managed $5M+ in ad spend with a 300% average ROI.
•Delivered a 3.8x ROAS and cut reporting turnaround by 55% at Dentsu using automated KPI systems.
•Decreased CPA by 18% while lifting conversion rates by 20% at Deloitte.
•Achieved up to 500% ROAS and improved client ROI by 200% at Cognizant.
Areas of expertise:
Algorithmic Paid Media & Programmatic: Cross-channel budget allocation and full-funnel scaling across Google Ads, Meta Ads, LinkedIn Ads, DV360, TikTok Ads, ChatGPT Ads, and Criteo.
Search Marketing & AI Visibility: SEM, SEO, and Generative Engine Optimization (GEO/AEO) to capture modern search intent.
Measurement, Attribution & Analytics: GA4 setup and dashboard architecture, Looker Studio, multi-touch attribution modeling, and unit economics management (CAC, CPL, MER, and ROAS optimization).
AI-Enabled Growth & MarTech: Generative AI for rapid ad creative and copy scaling, Conversion Rate Optimization (CRO) via landing page A/B testing, and marketing workflow automation.
Valid for 12 MONTH