Kerala PSC Marketing Organizer Syllabus 2023| Download pdf | കേരള PSC മാർക്കറ്റിംഗ് ഓർഗനൈസർ സിലബസ് 2023

Kerala PSC Marketing Organizer Syllabus 2023 : If you have applied for the post of Kerala PSC Marketing Organizer and would like to know the detailed syllabus, then your search ends right here. In this article we will provide the detailed syllabus of the upcoming Kerala PSC Marketing Organizer Exam. In order to crack the exam, one needs to have a clear understanding of the syllabus, therefore read through Kerala PSC Marketing Organizer Syllabus to broaden your perspective. You can also download Kerala PSC Marketing Organizer Syllabus in pdf format.

Kerala PSC Marketing Organizer 2023 Syllabus

Kerala PSC Marketing Organizer Syllabus 2023: പരീക്ഷയ്ക്കുള്ള തയ്യാറെടുപ്പുകൾ ആരംഭിക്കാൻ  സമയമായി. പരീക്ഷയിൽ വിജയിക്കുന്നതിന്, സിലബസിനെക്കുറിച്ച് വ്യക്തമായ ധാരണ ഉണ്ടായിരിക്കണം, അതിനാൽ കേരള PSC മാർക്കറ്റിംഗ് ഓർഗനൈസർ സിലബസ് വിശദമായി വായിച്ച് മനസിലാക്കുക. നിങ്ങൾക്ക് Kerala PSC Marketing Organizer Syllabus pdf രൂപത്തിൽ ഇവിടെ നിന്നും ഡൗൺലോഡ് ചെയ്യാവുന്നതാണ്.

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Kerala PSC Marketing Organizer Syllabus: Overview

ചുവടെ നൽകിയിരിക്കുന്ന പട്ടികയിൽ കേരള PSC മാർക്കറ്റിംഗ് ഓർഗനൈസർ സിലബസ് സംബന്ധമായ എല്ലാ പ്രധാനപ്പെട്ട വിവരങ്ങളും നൽകിയിരിക്കുന്നു.

Kerala State Electricity Board Sub Engineer Syllabus

Kerala PSC Marketing Organizer Syllabus 2023: Download pdf

Kerala PSC Marketing Organizer Syllabus 2023 ചുവടെ കൊടുത്തിട്ടുള്ള ലിങ്ക് വഴി ഡൗൺലോഡ് ചെയ്യാവുന്നതാണ്.

 Kerala PSC Marketing Organiser Syllabus download pdf

Kerala PSC Marketing Organizer Detailed Syllabus

Part I

Module I
Marketing Management – Introduction to Marketing- Marketing Management-Customer
Satisfaction – Market Research -Product mix- Market Environment – Consumer Behaviour
-Buying Behaviour- Market Segmentation -Targeting and Positioning-Products, Brands &
Services – Marketing Channels – Retailing & Wholesaling, IMC & Advertising- Sales
Promotion & P.R
Module II
Recent trends in Marketing – Direct marketing – E marketing – Tele marketing – M
Business – Relationship marketing- Concept Marketing – Virtual Marketing – Marketing of
FMCG – Social Marketing – De marketing – Pve marketing – green marketing-Synchro
marketing – Service marketing – Societal Marketing -Customer Relationship Management
(CRM) – Rural Marketing – Digital Marketing- Online Marketing- Global Marketing /
International Marketing – Marketing -mix strategy for global marketing -Holistic Marketing,
Emotional Marketing experiential marketing. Event Marketing, Consumerism, Marketing
Ethics.
Module III
Co-operative Movement in India and Kerala – Principles of co-operation- Different types
of co-operatives – Co-operative marketing and processing Societies -Linking of credit with
marketing – Dairy co-operatives-Milk Producers Co-operative Society-NDDB-Operation
Flood, AMUL, APCOS, MILMA- objects ,Funds, Organizational structure, Management,
Division of Profit, Regional Milk Producers Union, Cattle Mortality Fund, Co-operative
Agricultural Marketing, NAFED, NCDC, MAKETFED & CONSUMERFED.
Module IV
Co-operative Administration and Accounts- Administrative set up of co-operative dept. in
Kerala – Co-operative management- Co-operative marketing and Five year plans, Cooperative marketing with special reference to Kerala – Co-operative Education and Training –
Kerala Co-operative Societies Act 1969- Registration of co-operatives, Bye laws,
membership, procedure, election procedure to constitute Board of Directors, Supersession,
Surcharge, State participation in Co-operatives, Division of Profit, Audit classification,
Liquidation of co-operatives – co-operative accounting. – Books and Registers kept by co-
operatives as per Kerala Co-operative Societies Act and Rules- Trial Balance – Preparation of
Trial balance – Practical problems – Final Accounts – Statutory forms – preparation of
Trading, Profit and Loss Account and Balance Sheet of consumer, marketing, housing, dairy,
primary agricultural credit societies – Disposal of Net Profit -Co-operative Audit
Module V
Basics of Financial Accounting – Accounting- Types of accounting information- Users of
Accounting information and their needs – Double Entry system – Bases of Account – Cash
basis, accrual basis and hybrid basis – Basic Accounting Terms – Fundamental of Accounting
Assumption -Accounting Principles – Accounting Standards-Concept and objectives –
Financial Statements – Trading and Profit and Loss Account – Balance Sheet -Adjustments in
preparation of Financial Statements – Preparation of Trading and profit and Loss – Account
and Balance Sheet.
Module VI
Banking – Banking Regulation Act, 1949- Basic Terms -Business Permitted -Business
Prohibited -Capital -Reserves -Indian Banks- Licensing -Branches -Maintain Liquid Assets
-Advances -Management -Liabilities- Credit Creation- Cooperative Banks- Fines &
Penalties- Credit Control- Reserve Bank of India, 1935- Introduction-Role-Scheduled banks Departments- Credit Information-Non Banking Financial Institutions(NBFC)- Commercial
Banking Vs Development Banking , – RTGS (Real Time Gross Settlement): Credit Card.
Module VII
Human Resource Management – Definition – Features of HRM – Process of HRM, System
Approach to HRM – Human Resource Planning – Need for HR Planning Significance, Nature
of HR Planning, Levels and Process of HR Planning, limitations of HR Planning -Human
Resource Information System – Recruitment and Selection – Source of Recruitment,
Recruitment Policy – Steps in selection procedure, interview process – Training and
Development – Meaning and purpose of training- Benefits of training to organization and
employees.-Need and importance of executive Development – Method of Executive
Development, Training programs and types.
Module VIII
Business Management – Nature of management – Development of management thought
-Approaches to management – Policy, Procedure, Methods and Rule – Planning – Forecasting
– Objectives and M.B.O.- Decision Making – Organisation – Delegation of authority and
decentralization – Departmentalization – Span of management – Organisation charts and
manuals – Staffing – Performance appraisal – Training and Development – Job analysis and
evaluation – Directing – Motivation – Leadership – Supervision – Communication
-Controlling- Co-ordination.

PART II

General Knowledge and Current Affairs

Salient Features of Indian Constitution
Salient features of the Constitution – Preamble- Its significance and its place in the
interpretation of the Constitution.
Fundamental Rights – Directive Principles of State Policy – Relation between Fundamental
Rights and Directive Principles – Fundamental Duties.
Executive – Legislature – Judiciary – Both at Union and State Level. – Other Constitutional
Authorities.
Centre-State Relations – Legislative – Administrative and Financial.
Services under the Union and the States.
Emergency Provisions.
Amendment Provisions of the Constitution.
Social Welfare Legislations and Programmes
Social Service Legislations like Right to Information Act, Prevention of atrocities against
Women & Children, Food Security Act, Environmental Acts etc. and Social Welfare
Programmes like Employment Guarantee Programme, Organ and Blood Donation etc.
RENAISSANCE IN KERALA
Towards A New Society
Introduction to English education – various missionary organisations and their functioningfounding of educational institutions, factories.printing press etc.
Efforts To Reform The Society
(A) Socio-Religious reform Movements
SNDP Yogam, Nair Service Society, Yogakshema Sabha, Sadhu Jana Paripalana Sangham,
Vaala Samudaya Parishkarani Sabha, Samathwa Samajam, Islam Dharma Paripalana
Sangham, Prathyaksha Raksha Daiva Sabha, Sahodara Prasthanam etc.
(B) Struggles and Social Revolts
Upper cloth revolts.Channar agitation, Vaikom Sathyagraha, Guruvayoor Sathyagraha,
Paliyam Sathyagraha. Kuttamkulam Sathyagraha, Temple Entry Proclamation, Temple Entry
Act .Malyalee Memorial, Ezhava Memorial etc.
Malabar riots, Civil Disobedience Movement, Abstention movement etc.
Role Of Press In Renaissance
Malayalee, Swadeshabhimani, Vivekodayam, Mithavadi, Swaraj, Malayala Manorama,
Bhashaposhini, Mathnubhoomi, Kerala Kaumudi, Samadarsi, Kesari, AI-Ameen,
Prabhatham, Yukthivadi, etc
Awakening Through Literature
Novel, Drama, Poetry, Purogamana Sahithya Prasthanam, Nataka Prashtanam, Library
movement etc
Women And Social Change
Parvathi Nenmenimangalam, Arya Pallam, A V Kuttimalu Amma, Lalitha Prabhu.Akkamma
Cheriyan, Anna Chandi, Lalithambika Antharjanam and others
Leaders Of Renaissance
Thycaud Ayya Vaikundar, Sree Narayana Guru, Ayyan Kali.Chattampi Swamikal,
Brahmananda Sivayogi, Vagbhadananda, Poikayil Yohannan(Kumara Guru) Dr Palpu,
Palakkunnath Abraham Malpan, Mampuram Thangal, Sahodaran Ayyappan, Pandit K P
Karuppan, Pampadi John Joseph, Mannathu Padmanabhan, V T Bhattathirippad, Vakkom
Abdul Khadar Maulavi, Makthi Thangal, Blessed Elias Kuriakose Chaavra, Barrister G P
Pillai, TK Madhavan, Moorkoth Kumaran, C. Krishnan, K P Kesava Menon, Dr.Ayyathan
Gopalan, C V Kunjuraman, Kuroor Neelakantan Namboothiripad, Velukkutty Arayan, K P
Vellon, P K Chathan Master, K Kelappan, P. Krishna Pillai, A K Gopalan, T R
Krishnaswami Iyer, C Kesavan. Swami Ananda Theerthan , M C Joseph, Kuttippuzha
Krishnapillai and others
Literary Figures
Kodungallur Kunhikkuttan Thampuran, KeralaVarma Valiyakoyi Thampuran, Kandathil
Varghese Mappila. Kumaran Asan, Vallathol Narayana Menon, Ulloor S Parameswara Iyer,
G Sankara Kurup, Changampuzha Krishna Pillai, Chandu Menon, Vaikom Muhammad
Basheer. Kesav Dev, Thakazhi Sivasankara Pillai, Ponkunnam Varky, S K Pottakkad and
others
GENERAL KNOWLEDGE AND CURRENT AFFAIRS
General Knowledge and Current Affairs

Also Read,

Kerala PSC Study Materials

Daily Current Affairs

Weekly/ Monthly Current Affairs PDF (Magazines)

Also Practice Daily Quizes

ഇതര പരീക്ഷകളുടെ ഏറ്റവും പുതിയ വിജ്ഞാപനങ്ങൾ, ദൈനംദിന ക്വിസുകൾ  എന്നിവയ്‌ക്കായി ADDA247 മലയാളം ആപ്പ് ഡൗൺലോഡ് ചെയ്യുക.

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