IBM-Powered GenAI Digital Marketing Certification Program Learn from Industry Experts | Live Online Classes | Starting 3rd OCT 2026 | By Adda247
Starts: 03-Oct-2026
Seats: 500
Timings: 04:00 PM - 06:30 PM
What will you get
Our Plan
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Valid for 12 MONTH
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Salient Features
- Never Compromise On Quality With Adda's Preparation MaterialBest In Class Material
- Preparation Material Based On The Latest Exam Pattern Every YearLatest Pattern
- Learn Anytime, Anywhere, And At Your Own Pace With Adda's E-booksSelf Paced Learning
- Learn Across Devices, Compatible With Mobile, Tabs, And DesktopsDevice Compatibility
Product Highlights
- 78 Hours of Live Instructor-Led Training
- 10-Week Intensive Program
- IBM Certification
- Hands-on experience with 20+ industry tools
Exams Covered
IBM Certified Digital Marketing
This Course Includes
4 Videos
Overview
- Digital vs performance marketing; funnels & CAC/LTV; bilingual content basics; AI roles, powered by Adda247 Skills
- Prompt engineering for marketers; bilingual prompt patterns; safety & style control.
- Market & keyword research; competitor and content gap analysis; festival & seasonality insights.
- AI website & landing‑page creation with no‑code tools; lead forms and tracking.
- GA4, Search Console & Looker Studio dashboarding; Microsoft Clarity for CRO.
- On‑page & technical SEO; content operations & quality control.
- Creative production via Canva and CapCut; festival campaign sprint.
- Organic and paid social media; PPC fundamentals; conversion tracking & testing.
- Email & WhatsApp marketing; micro‑automation with n8n/Make.
- Portfolio & capstone: build and present a real microbusiness campaign.
Learners will finish with bilingual prompt packs, GA4/Looker dashboards, creative assets, campaign templates and a complete marketing portfolio ready to show employers or clients
78 Hours of Live Instructor-led Virtual Training

This Package Includes
- AI‑Driven Marketing Mastery – fundamentals plus AI use‑cases across channels.
- Hands‑On Practice & Capstone – every session contributes to a real project.
- Free & Freemium Tools Only – Lovable, GA4, Search Console, Looker Studio, Microsoft Clarity, Canva, CapCut, Brevo, WhatsApp Business, Google Sheets.
- Comprehensive Skillset – research, website building, SEO, social, paid ads, analytics, email & automation.
- Bilingual Delivery – Bengali & Hindi with English terminology.
- Cultural & Festival Focus – campaigns aligned to local festivals (e.g., Durga Puja).
- Career & Freelance Ready – build a portfolio, ROI narrative, and client‑acquisition playbook.
- Beginner‑to‑Pro Journey – from fundamentals to advanced testing and automation.
- Certificate of Completion

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Study Plan
Check the study plan here
Subjects Covered
- AI‑enabled Digital Marketing Foundations
- Prompt Engineering & AI Tools for Marketers
- Market & Keyword Research
- Competitor & Content Gap Analysis
- Website & Landing‑Page Creation with AI
- GA4, Search Console & Looker Studio Dashboards
- Conversion Rate Optimization & Microsoft Clarity
- On‑Page & Technical SEO; Content Ops & QC
- Creatives & Festival Campaigns (Canva, CapCut)
- Social Media & Community Building (Meta Suite)
- PPC & Performance Marketing Basics
- Conversion Tracking & Creative Testing
- Email & WhatsApp Marketing
- Micro‑Automation & Workflow (n8n/Make)
- Portfolio Building & Capstone Project
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