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Visit India Year 2023 Campaign And Logo
Visit India Year 2023 Campaign? The Year 2023 is a historical year of India’s G20 Presidency so the Tourism Ministry’s Visit India Year 2023 campaign is an initiative for showcasing Incredible India to visiting delegates for positioning the country as a major travel destination during its year-long presidency.
Visit India Year 2023 Logo? The ‘Visit India Year 2023’ logo is a signature style to send open invitation to the world to come and experience the Incredible India.
The Hindu Editorial Analysis On National Tourism Day 2023
Context Of Visit India Year 2023 Campaign & Logo
- On January 31, 2023, The Union Tourism Minister G Kishan Reddy launched the Visit India Year 2023 campaign and Logo to encourage inbound travel to the country which is currently holding the G20 presidency.
- The Visit India Year 2023 Campaign logo draws inspiration from visual representation of ‘namaste’.
About Visit India Year 2023 Campaign
Visit India Year 2023 is a new government initiative which aims to promote various tourism products and destinations to increase India’s share in the global tourism market.
Idea Behind Visit India Year 2023?
- Encouraging the inbound travel and particularly in the backdrop of India’s G20 Presidency as well as grand celebrations of India@75 Azadi ka Amrit Mahotsav, the Ministry of Tourism is celebrating this year as ‘Visit India Year 2023’.
Focus Of Visit India Year 2023?
- The focus Of Visit India Year 2023 is on inbound travel to India, to highlight varied tourism offerings of our country and showcase them to the global tourists.
- The priorities include highlighting the unique tourism offerings of every state by leveraging country’s richness in culture, heritage, spirituality, natural beauty and focusing on promoting diverse categories of tourism like sustainable tourism, rural tourism, medical tourism, MICE, and others.
G20 Summit 2023- India’s G20 Presidency & Tourism Opportunities for N-E States
What Is New Visit India Year 2023 Logo?
What Is The Logo?
- The ‘Visit India Year 2023’ logo is a thoughtfully-designed visual identity that is shaped like a grand namaste.
- The logo represents a “microcosm of the countless stories India holds” — from heritage to gastronomy to our art and our rich wildlife
Logo Design Inspired From?
The Visit India Year 2023 Logo design is inspired by our belief system of Atithi Devo Bhava.
Significance Of Namaste
- Namaste holds cultural significance in India as it is not just a quintessential way to greet people but also a noble gesture to welcome them.
- Here, by folding our hands, India and its citizens are inviting the world to visit India. But there is more to the logo than meets the eye.
- On a closer look, one will find that the Namaste is in fact a colourful medley of the vibrant experiences, illustrious heritage, rich culture, sumptuous delicacies, enchanting wildlife, intricate art forms and a lot more that India stands for. Every icon shown in the logo represents India, in its own unique way.
- So, the ‘Visit India Year 2023’ logo is an open invitation to the world to come and experience the Incredible India.
India’s G20 Presidency, What will India Offer During its Presidency of the G20?
Importance Of Year 2023 For India’s Tourism Industry?
- The Year 2023 is very crucial for India as it chairs G20, and over 200 meetings will take place at 55 locations, and over one lakh foreign delegates will visit India this year.
- This year, a lot of events will be held across India from tourism point of view. Each foreign delegate should return as a cultural ambassador of India.
- What Are The Priorities?
- The Government’s priorities include highlighting the unique tourism offerings of every state by leveraging country’s richness in culture, heritage, spirituality, natural beauty and focusing on promoting diverse categories of tourism like sustainable tourism, rural tourism, medical tourism, MICE (Meetings, Incentives, Conference and Exhibitions) and others.
Significance Of Tourism Industry
- Before COVID-19, the tourism industry in India saw rapid growth and employed millions.
- The industry was valued at around $75 billion in FY20, despite the last quarter being marred by the beginning of the COVID-19 pandemic.
- During the same time period, the tourism industry employed a total of 39 million individuals or over 8 percent of the total Indian workforce.
- This contribution from the tourism sector is expected to grow rapidly.
- It is estimated that the number of people employed in the sector is expected to grow by around 35 percent to 53 million by 2028.
- During the same time period, the tourism industry is expected to grow to $125 billion, an increase of nearly 67 percent. By 2028, India is expected to see 30.5 million foreign tourists and earn $56 billion in foreign exchange.
- However, to ensure that the Indian tourism industry is able to reach these heights, the government will need to promote awareness about the importance of tourism, engage in skill-building and improve infrastructure.
