Coca-Cola’s Sprite becomes billion-dollar brand in Indian market

‘Sprite’ has become a billion-dollar brand in the Indian market. The company has recorded a “strong” volume growth in its India business in the third quarter of 2022.

Coke has done 2.5 billion transactions in India at affordable price points through the expansion of returnable glass bottles and single-serve PET packages.

Coca-Cola continued to strengthen as it gained a share in sparkling offerings in the first half of 2022

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Sprite has grown to become a billion-dollar brand in the market, driven by the success of locally adapted, occasion-based global marketing campaigns and screen time.

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Coca-Cola has earlier announced that its Indian soft drink brand Thumps up has become a billion-dollar brand in 2021.

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Coca-Cola has earlier announced that its Indian soft drink brand Thumps up has become a billion-dollar brand in 2021. India is the fifth largest market for Coca-Cola globally.

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