Savlon India appoints Sachin Tendulkar as world’s first ‘Hand Ambassador’
Savlon revealed the God of Cricket, Sachin Tendulkar as its world’s first ‘Hand Ambassador’ for its Swasth India Mission.
The campaign features a series of films featuring Sachin Tendulkar’s Hand as their chief protagonist – bringing the importance of hand hygiene to everyone’s notice.
ITC’s Savlon Swasth India Mission has been at the forefront, seeding behavioural change towards hand hygiene through innovative experiences and initiatives.
Started in 2016, the Savlon Swasth India Mission program is run by ITC Limited.
ITC’s Savlon Swasth India Mission has been at the leading edge of encouraging a change in behaviour towards hand hygiene.
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