Savlon India appoints Sachin Tendulkar as world’s first ‘Hand Ambassador’

Savlon revealed the God of Cricket, Sachin Tendulkar as its world’s first ‘Hand Ambassador’ for its Swasth India Mission.

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The campaign features a series of films featuring Sachin Tendulkar’s Hand as their chief protagonist – bringing the importance of hand hygiene to everyone’s notice.

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ITC’s Savlon Swasth India Mission has been at the forefront, seeding behavioural change towards hand hygiene through innovative experiences and initiatives.

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Started in 2016, the Savlon Swasth India Mission program is run by ITC Limited.

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ITC’s Savlon Swasth India Mission has been at the leading edge of encouraging a change in behaviour towards hand hygiene.

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