According to Everett M. Rogers' Diffusion of Innovation Theory, the percentage of people who fall under the category of ‘late majority’ is:

Correct option is D

According to Everett M. Rogers' Diffusion of Innovation Theory, the Late Majority is the group of people who adopt an innovation after the average member of society has done so. They typically represent 34% of the population. This group is more cautious and often adopts an innovation due to peer pressure or because it has become more established in the market.
Information Booster:
Rogers' Diffusion of Innovation Theory categorizes the population into five segments based on their willingness to adopt new innovations:
1. Innovators (2.5%) – The first individuals to adopt an innovation, willing to take risks.
2. Early adopters (13.5%) – People who are more integrated into society and are opinion leaders.
3. Early majority (34%) – A group that adopts the innovation just before the average person, following the early adopters.
4. Late majority (34%) – People who are skeptical and adopt the innovation after the average person, typically when the innovation is widely accepted.
5. Laggards (16%) – The last group to adopt an innovation, often resistant to change.
Additional Knowledge on Incorrect Options:
· (a) 2.5%: This percentage represents Innovators, who are the first to adopt a new idea or product.
· (b) 13.5%: This percentage represents Early adopters, who are willing to embrace change early but after innovators.
· (c) 16.0%: This percentage represents Laggards, the final group to adopt an innovation, typically due to resistance to change.